Fostering connections by enabling authentic expressions of fandom through dynamic commerce
HOW IT WORKS
gfx empowers every fan to wear, display, hold, or share official AND personal branded products
Fans connect with our clients to browse, personalize, purchase, and receive their “one-of-one” products
Clients design products aligned with their brand guidelines, including setting rules for customization
Fans personalize and order products through online or IRL retail stores
Orders are manufactured-on-demand and drop-shipped to fans “from” the client
Real-time insights and customer reports drive changes in demand
OUR SERVICES
gfx tools and technology enable clients to offer on-demand products and individualized shopping experiences
CORE TOOLS
Customization Engine:
clients and their fans can co-create personalized expressions of fandom
Brand Safety:
fans can personalized within preset boundaries enforced through automation and moderation
Consumer Insights:
detailed analytics and and SKU-level reports inform real-time response to changes in demand
AS NEEDED SERVICES
Print, Order Processing, and Fulfillment:
eliminate inventory management through network of leading direct-to-garment printers and fulfillment services
Custom Ecommerce Setup / Integration:
white-label e-comm, specialized shopping experiences (in-venue, in-store pick-up, etc.), or custom print and fulfillment
Creative Services:
product design, program strategy, campaigns launches, and Interactive Style Guides
WHY gfx
Scalable, asset-lite services enable clients to deepen fan relationships through the power of direct-to-consumer commerce
Seamless collaboration with existing licensees, retailers, agencies, manufacturers, creators, influencers, and more
Individualized shopping experience supports premium pricing and drives incremental revenue
Direct-to-consumer commerce built on top of design and product controls, scalable customization, and just-in-time manufacturing
Fan-created combinations of images, slogans, logos, figures, colors, and personalized text/images
Safeguard brand integrity through the development of Interactive Style Guides and safety tools
Access to brand name apparel and print-on-demand and fulfillment partners
Unique insights into customer engagement (designs and orders) provides rich data to drive creative decisions of merchandise
RESULTS
Product, Client, and Customer Success:
Rapidly growing and diversified client roster across sports, media & entertainment, collegiate, and music sectors
- 60+ colleges and universities offer personalized apparel with gfx integration
- Multiple limited-run campaigns with top recording artists with $100k+ of sales
- Differentiated and equitable solution supporting name, image, likeness (NIL) campaigns
- Multi-location IRL pop-up customization experiences in support of Stranger Things
1Tap the editor to start
2Select your design
3Customize
Schedule a Demo